Wine Investment. Private, Selective, and Built Around You.
Lafleur builds fine wine investment portfolios for investors who are looking for direct access, clear advice, and full ownership of what they hold. We source your wines, arrange professional bonded storage, and manage the whole process for you. You stay in control of the pace and the allocation at every stage.
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Why Serious Investors Choose Fine Wine
Fine wine investment is driven by three things that do not change: scarcity, demand, and the fact that the world's best bottles are in finite supply. The top producers from Bordeaux, Burgundy, Champagne, and Piedmont make the same amount of wine each year, regardless of how many buyers want it. That gap between supply and demand is what drives long-term price growth.
The fine wine market has held its ground through periods when equities and property have struggled. That is why investors continue to add fine wine alongside property, equities, and other alternative assets.
Download the guide to understand how investment grade wine works, what makes a bottle worth holding, and what to look for when building a wine investment portfolio for the long term.
Why Investors Choose Lafleur
Heritage Meets Expertise
We have spent years building sourcing relationships with estates and brokers that most investors cannot access directly. That matters when it comes to allocation quality, pricing, and the provenance of what goes into your wine investment portfolio. Meet Marc Lafleur
Transparent & Aligned
We do not build hidden margins into the purchase of your wines. You see the acquisition cost and you know how we are paid. That keeps our interests aligned with yours. Pricing is based on real market value, not sales targets.
A Full Service, Without the Platform Feel
From sourcing and purchasing to bonded warehouse storage, certified documentation, and eventual sale, we handle each step properly. You can be as involved as you want to be. We keep everything organised, insured, and easy to follow, while you set the pace and the level of investment. See how it works
"I have dealt with several wine investment companies over the years. Most were volume-driven and not particularly selective. Lafleur is different. The advice is direct, the sourcing is serious, and I always speak to someone who actually knows what they are talking about. "
Private Investor, Geneva
How Lafleur Approaches Wine Investment
Lafleur was set up for investors who want proper access to the fine wine market, not a fund wrapper or an algorithm picking bottles on their behalf.
We focus on investment grade wine from Bordeaux, Burgundy, and Piedmont. We source through long-standing relationships with estates and brokers, and we work in the en primeur market where we can secure direct chateau allocations before they reach the secondary market. Every bottle is chosen on provenance, production limits, and track record. Every holding sits in professional bonded warehouses.
There is no pressure to add more than you want to. We explain what we are doing and why, and you decide what happens next.
How It Works
1
A private
conversation
We start with a short call to understand what you'd want from wine investment, your time frame, and how involved you want to be.
2
A clear
first step
We set out a starting allocation, typically from €20,000, and explain exactly what we would buy and why. Nothing moves until you are comfortable with the plan. Use our tools
3
We Source
and Store
We buy the wine, confirm provenance, and arrange bonded warehouse storage with insurance in place. You own the wine from day one.
4
We Keep You Informed
You'll get clear updates on how your portfolio is developing and first sight of any new opportunities that fit your brief. You choose when to add more and when to sell. Read the full process
Working with Lafleur feels personal and transparent. I know my wines were sourced at market price, not inflated margins.
Private Investor, Geneva
Wine Investment and Capital Gains Tax
HMRC classifies wine as a wasting asset. That means it falls outside the scope of capital gains tax, so when you sell your wine investment portfolio, the returns are not subject to CGT.
For investors already managing tax exposure on property and equities, this is worth knowing. Fine wine is a physical asset you own directly, it is not correlated to stock market moves, and it sits outside the usual CGT rules. It is a practical reason why high-net-worth investors in the UK add wine to a portfolio. Read more in our Wine Investment Hub
We always recommend taking advice from your own tax adviser, but the wasting asset position for wine is well established.
Invest in fine wine with confidence.
Most portfolios begin at €20,000. That gives enough room for proper selection and balance across regions and vintages. There is no monthly fee and no subscription. You invest when it suits you, and you add to your holdings when you are ready.
We work with a small number of clients. You deal directly with the people making the decisions, not an account manager. Sourcing, storage, and reporting are all handled, so you stay in control without having to manage the detail yourself.
We advise, source, and manage the process end to end, so you can build a serious fine wine investment portfolio with full ownership, clear reporting, and control at every stage.
Ready to Begin Your Wine Investment Journey?
If you are exploring wine investment as part of a long-term plan, we can have a private conversation about whether this approach makes sense for you. We will explain how we work, what we would recommend, and why. There is no obligation and no expectation to proceed. The aim is simply to establish whether a partnership with us feels right.